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British Riding Clubs Case Study
British Riding Clubs streamline operations with transformative club management features
The Challenge
Centralising membership and enhancing club management
British Riding Clubs needed a robust digital solution that could empower their extensive network of clubs to take control of their own memberships. British Riding Clubs is the arm of The British Horse Society responsible for managing the sporting and competitive elements of horse riding throughout the UK, and they wanted to take a more centralised approach to membership management. Ultimately, this would allow the affiliated British Riding Clubs to streamline registrations and renewals, and increase member engagement and participation.
80%
adoption rate for clubs in first weeks
34k+
members managed in Platform
3
months ahead of typical membership schedule
The Solution
A comprehensive management platform
The Sport:80 Platform provided British Riding Clubs with a range of functionalities tailored to their needs. This includes event registrations, governance and compliance tools, marketing and communications features, and much more, but their standout feature was the club memberships functionality - an all-in-one management solution designed specifically for sports clubs. This feature supports clubs by giving them the autonomy to efficiently manage their own memberships, while benefiting from the centralised oversight and resources provided by British Riding Clubs.
British Riding Clubs and the Sport:80 Platform in a nutshell
- Club Management
- New Membership System
- Event Sanctioning and Online Registration
- Governance and Compliance Tools
- Comprehensive Administrative Tools
- Financial Management and Online Payments
- Email Marketing
“We are incredibly pleased to be partnered with Sport:80 and to have taken advantage of their industry-leading solutions to enhance our membership and club management operations.
“This partnership has helped us to better serve our members and clubs by providing enhanced online services, and has ultimately provided us with a foundation to more effectively promote competitive horse riding, while supporting various other initiatives across the UK.”
Head of British Riding Clubs
The Results
Rapid adoption and streamlined operations
Within weeks of launch, British Riding Clubs had over 280 clubs (more than 80% of their total clubs) adopting the club memberships feature. This rapid adoption highlighted the effectiveness of the Sport:80 Platform in addressing the needs of both the central organisation and their clubs. Streamlined processes and increased engagement have positioned British Riding Clubs to better serve their members and continue investing in the growth of competitive horse riding across the UK.
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